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Blue steel
Swiss watchmaker Longines opens a franchise boutique at #01-105 Bugis Junction, operated by homegrown timepiece retailer, All Watches. Officiated by Longines CEO Matthias Breschan, and friend of the brand, actress Rebecca Lim, the clean and contemporary space sports a navy blue, white and silver palette with chic geometric details all around the interior. As you enter, the concierge counter draws inspiration from the aviation industry with curves reminiscent of an aircraft wing accented by brushed metal detailing. Well-spaced apart, you’ll find the brand’s premium watch collections neatly presented in glass displays, such as the Avigation and Hydroconquest aviator and divers’ collections, and Dolcevita dress watches. Discover the world of Longines at this tailor-made space by making an appointment at 6336-9932.