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Barbie for good

Love, Bonito — Southeast Asia’s largest omni-channel women’s fashion brand — has partnered global toy brand Mattel to offer a limited-edition collection of Barbie dolls for Southeast Asia titled “Dream It, Do It!”. This move marks the launch of Love, Bonito’s social impact arm, LBCreate, that is aimed at bringing women’s issues to the forefront and create actionable steps for the future. Since the brand’s establishment 11 years ago, it has collaborated with AWARE (Association of Women for Action and Research) and Daughters of Tomorrow to improve self-confidence in women and support them when needed. The Barbie dolls are created to inspire girls and women to believe in themselves and be empowered to pursue their dreams.