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See the latest from Puma, Zalora and more

Audrey Simon
Audrey Simon • 4 min read

Here to stay

Puma goes big with a street-facing duplex flagship store at 313@somerset. Weaving sports into lifestyle, Puma’s flagship store amplifies a focus on celebrating individuality, as well as an emphasis on the Singapore culture and cityscape, reflected in their outdoor LED screens, 3D projection mapping, and collaborative efforts. The store will showcase an immersive, localized Puma brand space with community-building elements.

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