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Audrey Simon
Audrey Simon • 4 min read

Here to stay
Puma goes big with a street-facing duplex flagship store at 313@somerset. Weaving sports into lifestyle, Puma’s flagship store amplifies a focus on celebrating individuality, as well as an emphasis on the Singapore culture and cityscape, reflected in their outdoor LED screens, 3D projection mapping, and collaborative efforts. The store will showcase an immersive, localized Puma brand space with community-building elements.

Scent help
Scent by SIX has been conferred the Singapore Promising Brand Award and Social Contribution Award 2020/2021, by the Singapore Prestige Brand Awards (SPBA). With this triumph, the company opens its fourth outlet in Singapore, at VivoCity mall. In line with its mission to use scents to heal, soothe, and delight, the 312 sq ft space is enveloped with calming vibes with its stucco walls of sandstone pink and rounded edges.
Following the success of its recent scents, Sleep, Returns and Hikaru, Scent by SIX will introduce three scents in the Care Range. Created in collaboration with a non-profit organisation, Caregivers Alliance (CAL). A portion of the sales proceeds will be donated to CAL so that they can continue to provide training and support to caregivers of persons with mental health issues.

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