The question of “what makes a man” has no one simple answer. Ermenegildo Zegna sees the notion of masculinity as one that is a state of mind, not a set of given rules. Men have been coming to terms with their inner weaknesses and strengths and are willing to take risks to embrace their own view of what masculinity is, even if this means going against traditional notions of what it means to be a man.
Ermenegildo Zegna’s latest campaign focuses on masculinity
SINGAPORE (Sept 16): Ermenegildo Zegna’s #WhatMakesAMan campaign, which features Mahershala Ali and Nicholas Tse (main image), seeks to encourage an open conversation on this topic. This campaign is a platform for discussion — and perhaps some provocation.
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