Reimagining this 32,300sq ft showroom was no small feat. The Maison engaged three teams of architects to construct the historic building, which now houses 10 salons over six storeys. There are two expansive floors of retail space with sections dedicated to high jewellery and bridal pieces, a service floor for customisation, a workshop area for in-house artisans, an archive section holding prized gems, and a penthouse residence to entertain unique customers and guests.
The birthplace and epicentre of style and splendour, 13 Rue de la Paix has been home to Cartier’s flagship store for nearly 125 years. It was here in 1899 that Louis Cartier — who joined his father Alfred — decided to give the family business more prominence on the most fashionable street in Paris. It was here in the 1920s that Jeanne Toussaint rose to fame as creative director for the Maison, where she turned Cartier into a statement of popular culture.
To preserve its unique heritage and prepare the Maison for a new chapter, the iconic building underwent a massive renovation that lasted two years. Reinvented and refurbished, it was unveiled to the public last October as 13 Paix.
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