Her new appointment means Ms. Dickson now has full executive oversight over the Asia Pacific region, which includes Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, and Vietnam, with a presence in 22 showrooms.
With almost 15 years of experience in senior sales, marketing operations and strategy positions in the luxury automotive sector (including six in McLaren Automotive) in Euope and the Middle East, she has a wealth of experience to take the supercar brand to greater heights.
During her six years at McLaren, Charlotte was instrumental in expanding McLaren's presence in APAC across the 17-strong retailer network, improving retailer profitability and securing record Qualified car sales in the region with a view towards strenghtening residual values of pre-owned McLaren cars.
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Ms. Dickson was nominated one of 2019's Autocar Great Women Rising Stars and 2024's Autocar Top 100 Great Women and she is the first female Regional Director for McLaren Automotive.
"I am thrilled to be given the opportunity to lead Asia Pacific at a pivotal moment of the brand and product portfolio growth with the recent unveiling of McLaren Artura Spider and the future models that will continue to define McLaren cars: Born on track, engineered for the road. I am proud to be supported by a strong team and a network of retailers across the region and I look forward to raising McLaren brand and its presence for its second decade and beyond in Asia Pacific," said Ms. Charlotte Dickson, Regional Director - Asia Pacific, McLaren Automotive.
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Mr. George Biggs, Chief Sales and Marketing Officer, McLaren Automotive said, "I am delighted to announce Charlotte's appointment to Managing Director - Asia Pacific. She has been a key member of the McLaren team for over six years and has demonstrated exceptional leadership and a deep understanding of our business in the Asia Pacific region. Her strategic vision and dedication will ensure McLaren's continued strength in this key region."
"We've got exciting plans in the near future and under Charlotte's leadership, we'll ensure that our customers in the Asia Pacific region will continue to enjoy the full breadth of McLaren's products and experiences," he continued.
