The biggest challenge with the showcase was finding a gap in schedules to bring in concept cars such as Aicon. “That took a little bit of coordination, but we had good support from our colleagues in Germany and they really pulled out all the stops to [make it happen],” says Venter.
SINGAPORE (Nov 19): A short tunnel opened up to every Audi lover’s dream — a cavernous hall packed with Audi models of every make and design. Not only were the current models on display, there were futuristic ones too, from Audi concept car Aicon to the newest e-tron and Q8. The Audi Brand Experience, which was held last month at the Marina Bay Sands Expo and Convention Centre, had activities for car lovers young and old.
“It’s a bit of an outing. You can bring your kids to ride on the little Audis here, there’s enough space to look at cars, it’s a comfortable environment and you’ll see things you normally don’t see,” said Rudi Venter, general manager of marketing at Audi Singapore, during the event.
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