The launch of the Audi Q2 also had trailer-like hype. The luxury German carmaker paid big bucks for a marketing blitz across social and traditional media using the “#untaggable” moniker. Audi claims the Q2 cannot be tagged as it crosses different segments from sports car to an all-road vehicle and SUV. The video advertisement alongside the launch was in-your-face dramatic, loud and highly entertaining. So, my expectations were definitely on the high side when I took the Q2 for a weekend test drive.
The Q2 looks like a small SUV, but on closer inspection, it could easily pass for a coupé or even a hatchback. It truly is a crossover vehicle from that perspective.
There has been a lot of hype surrounding Audi’s new Q2 compact crossover/sports utility vehicle (SUV), which is not always a good thing. One reason is that it can build up your expectations to an unrealistically high level, only to disappoint when you try out the vehicle.
The same can be said about movie trailers. I often watch a trailer and get very excited about seeing the movie, only to be let down afterwards. This is because the trailer often highlights the best bits of the movie and can make it seem far more action-packed than it really is.
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