This is the latest project that the two Korean household names have worked on together to highlight the use of hydrogen as an alternative fuel. Hyundai’s new film features a narration by BTS highlighting renewable hydrogen as a “positive energy”. The K-pop boy band relates hydrogen to water, sending a message to millennials that the chemical element is a clean, eco-friendly alternative to fossil fuels. The film is also an opportunity to show off Hyundai’s flagship hydrogen-powered car, which is named Nexo.
Hyundai champions hydrogen cars with the help of K-pop legends BTS.
SINGAPORE (June 19): South Korean carmaker Hyundai and K-pop idols BTS have joined forces to promote the use of hydrogen as a clean and positive energy. The company also showcased a new digital film featuring the K-pop superstars for World Environment Day on June 5.
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