The Eletre is a key part of Geely’s pitch to pivot Lotus to “lifestyle” vehicles beyond its sharp-handling, track-tuned sports cars, such as the lightweight, relatively affordable Elan and Exige. The SUV, which will be built at a new factory in Wuhan, China, is the first of a range of new Lotus EVs planned for the next four years, including a sedan in 2023, a smaller SUV in 2025, and an electric sports car in 2026.
The Eletre may be a major pivot from the British heritage brand’s sports-car roots, but it still goes zero to 60 mph in three seconds flat
British carmaker Lotus’s bid to move from bit player in the racy roadster market to mass relevancy rests on a 600-horsepower electric SUV. China’s Zhejiang Geely Holding Group Co., which in 2017 purchased a majority stake in the heritage brand, revealed the Lotus Eletre on Tuesday evening in London, where it was driven onstage by Formula 1 champion Jenson Button.
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