Living up to expectations

Justin Harper
Justin Harper • 5 min read

Toyota’s popular RAV4, one of the first SUVs launched, has kept pace with the growing competition in the lucrative market

SINGAPORE (June 17): Every carmaker wants a slice of the lucrative SUV pie, from mainstream Asian manufacturers such as Honda, Nissan and Hyundai to the luxury brands of Maserati, Bentley and Aston Martin. So, it is quite an accolade that the RAV4 has risen to become the world’s best-selling sport utility vehicle. We are now on the fifth generation of the car and the big question is: Has the RAV4 moved with the times and is it still a top choice for an SUV buyer?

The RAV4 has quite a rich history, considering that SUVs are a relatively new category. Toyota launched the car in 1994 and it was a true pioneer. It was a groundbreaking concept in the mid-1990s and a bold move for Toyota. By the way, RAV stands for Recreational Activity Vehicle and the “4” signifies its four-wheel-drive capabilities. This year marks the 22nd year of production for the RAV4 and it has proven to be a cash cow for the Japanese automaker as its fourth most popular model. So, understandably, it has put a lot of time and effort into this latest edition.

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