As demonstrated by the evolution of the MINI species, we've come to realise the brand isn't afraid to reinvent itself and constantly evolves in line with the latest trends, movements and attitudes.
Naturally, the MINI traits were carried-over from its predecessors, namely the short overhangs, short bonnet and having the tyres pushed to all four corners of the car for a dynamic stance.
Launched at the atrium event space of the vibrant One Holland Village mall, MINI introduced Singapore to electric variants of the Cooper and Countryman, in addition to their ICE counterparts.
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Incidentally, "Cooper" now refers to all the 3- and 5-door MINI models, as opposed to an engine specification like before.
“The new MINI family is finally here, and it delivers pure charisma and premium refinement in spades,” said Mr. Daren Ching, Head of MINI Asia (second from the right in photo above). The availability of all-electric drivetrains across both the all-new MINI Cooper and all-new MINI Countryman range enable drivers to enjoy sustainable motoring in style. With these urban companions, we are go-karting towards the future with big love and maximising experiences with a responsible attitude.”
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“In Singapore, the heart of MINI beats stronger than ever,” said Ms. Cheryl Chiok, Managing Director, Eurokars Habitat (second from the left in photo left).
“Now with the all-new MINI Cooper E being a Category A COE model, and seven different model variants to choose from, our customers have many options to display their flair and individuality like never before – all while staying true to the inventive and unique spirit of MINI,” she continued.
