Experts credit the popular Netflix documentary Formula One: Drive To Survive with stirring a surge of U.S. interest in the once-obscure sport founded in Europe in the 1950s.
The announcement that Porsche and Audi want to lend their names to Formula 1 comes at a high point of popularity in the U.S. for the world’s most glamorous racing series.
Miami’s first-ever F1 Grand Prix was held on May 8. Race-day ticket prices hit $1,342, more than prices for the NBA finals, Stanley Cup, and World Series, according to the ticket-seller TickPick. Luxe hotel, restaurant, and entertainment packages are selling for as much as $110,000. More than 240,000 fans are expected to attend the sold-out event, with 82,500 surrounding the track in Hard Rock Stadium.
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