Options is not surprised that Cucinelli made this generous offer as we had the opportunity to meet him two years ago when he gave a press conference to launch his masterplan to pay it forward. As his business grew, this poor farmer boy who started a garment factory in Solomeo — located in Umbria, Italy — churning out cashmere sweaters has turned into a fashion house that produces contemporary fashion that is loved by celebrities and royals alike.
In a time filled with uncertainties, this Italian fashion giant has decided to pay it forward through an initiative known as Brunello Cucinelli for Humanity. The label founder tells us why he has always been closely involved in charity and how he did not let the pandemic get the better of him as he went ahead with the launch of his collections.
When Italy was hit the hardest by the pandemic early this year, Brunello Cucinelli decided that it was time to launch his philanthropic initiative Brunello Cucinelli for Humanity. His aim is to generously give away the unsold, out-of-season clothes. He also worked with his team to partner with organisations worldwide that are in need of these garments.
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