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Audrey Simon
Audrey Simon • 4 min read

Born to dare
David Beckham’s life journey embodies the daring values that have made Tudor what it is today

The Tudor “Born to Dare” campaign is supported globally by ambassadors whose life achievements are a direct result of a daring approach to life; David Beckham is one of them. Beckham, a British icon and one of football’s most talented players, may have retired from professional football in 2013, with an impressive win of 19 major trophies and an OBE (Officer of the Most Excellent Order of the British Empire), but he is still one of the most coveted people, when it comes to product association.

Tudor wants to send out a message that daring individuals have long chosen the brand, while achieving the extraordinary on land, ice, in the air and underwater. This was also the vision of Hans Wilsdorf, founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions. It also finally tells of the singular approach Tudor is known for today, having pioneered major trends within the watchmaking industry.

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