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Audrey Simon
Audrey Simon • 4 min read

Gold standard
Hublot wins prestigious design award A jury of 40 professors, journalists and independent designers looked at 5,500 creations by participants from 54 countries and awarded the coveted The Red Dot Award, Product Design: Best of the Best 2017 accolade to the Hublot Big Bang Meca-10 Magic Gold watch.

The timepiece is made of Magic Gold, the world’s first scratch-resistant gold. It was developed and patented by Hublot with EPFL (Ecole Polytechnique Fédérale de Lausanne).

The watch’s heartbeat is based on the HUB1201 manufacture movement, which has 223 parts. It has two parallel barrels with a rack-driven power reserve indication system, two racks sliding along the nine and three o’clock axis, a double power reserve display, and Meccano-inspired architecture. Mecanno is an educational construction toy that uses parts such as gears, nuts and bolts, and screws to build planes and cars, for example.

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