Just for today, Coach has commandeered the grand Park Avenue Armory’s Wade Thompson Drill Hall for its Spring 2023 fashion presentation by creative director Stuart Vevers. A special set, built to resemble a New York City pier at sunrise, casts a particularly dreamy spell and a charming Under the Boardwalk feel over the soaring 55,000 sq ft space. But say what you like, there is no escaping the frenetic energy that permeates the fabric of every major fashion presentation.
It is not easy to field media questions right before the grand reveal of a major fashion collection, but Coach New York CEO and brand president Todd Kahn and chief marketing officer Sandeep Seth make it seem like just any regular day at the office — except that this venue is as far removed from a normal workspace as it could possibly be.
A day at the armory
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