The pandemic is a challenge for a global fashion icon. But for models early in their careers, it is a full-blown crisis. Jobs are drying up, retailers are going out of business and advertisers only want to spend their shrinking budgets on proven stars like Rocha, who has graced Vogue covers and commandeered catwalks over the world.
Coco Rocha — best known for her theatrical poses and her brand-building social media presence — has only booked a few gigs over the past year. The world-famous Canadian model spent most of her time at home, like everyone else, waiting out the pandemic with her family.
For her, work-from-home entails video conferencing with art directors to figure out what can be done within the confines of her house in Westchester, New York, and using her husband as her only photographer. It is fun to do a Zoom photoshoot once, she says. But that gets boring — fast.
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