Chuan taught the motley crew of journalists how to weave a MusicCloth the size of an A1 envelope, which took us a good part of the morning to complete. Thin strips of cassette tape were laid out vertically side by side. With the help of a curved needle, more tape was threaded horizontally through the vertical ones. The finished piece looked like a flat piece of woven basket.
SINGAPORE (Oct 29): When Swiss watchmaker Corum wanted to introduce its very first friend of the brand in Singapore, it did so in an unconventional way. Instead of a cocktail party, the media and invited guests were made to weave. Yes, weave! Not with string or yarn, but with tape from discarded cassettes and video tapes, to produce a unique material that has been trademarked as MusicCloth.
The appointment of J J Chuan, founder of rehyphen and creator of MusicCloth, in 2016, underlines Corum’s commitment to and support for women entrepreneurs since 2017 when the brand became the official timepiece for the Women Entrepreneur Awards.
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