Founded in 2016 by husband-and-wife Calvin Sim and Xie Qian Qian — a Nafa degree scholar and finalist for the i-D International Emerging Designers — Graye started as an online menswear brand. But over the years, its minimalist, versatile and functional style has appealed to both genders, young and old.
Who says women can’t wear men’s clothing? Local fashion label Graye, for instance, has no gender-appropriate style rules. Everything on sale is perfectly unisex, exhibiting a minimalist and modern Zen aesthetic that champions sustainability and inclusivity with a focus on fabric and cut. Think roomy bottoms and well-engineered tops with straight silhouettes — ideal for days when you feel like a Japanese hairstylist, disgruntled artist, or are just heading to a buffet.
Galvanised by the philosophy of slow living, Graye’s chic coordinates and accessories are designed for versatility and hyper functionality while converging Eastern and Western elements. From vests that transform into tote bags to a utilitarian kimono jacket, Graye’s measured and thoughtful approach to design is what has garnered itself a niche, fashionable following. For Japanophiles, that loose laidback Shibuya aesthetic is a real bonus, too.
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