In the space of just a few years, social media has become a key playground for consumers hunting down new trends in fashion and beauty. This has notably been buoyed by the rise of “influencers”, hailing from diverse backgrounds such as reality TV, movies, sport, modelling and music, all sharing daily looks that give their followers some fashion food for thought. But what about the world of royalty? Royals may have limited or no social media presence, but they can sometimes prove more influential than the influencers themselves. Just look at Prince William’s mother Lady Diana, who even had one of Dior’s most emblematic bags named after her.
From royalty to fashion influencers... who is your favourite?
Who is your fashion influencer? Are you more Kim Kardashian or Kate Middleton when it comes to shopping trends? They may seem like polar opposites but these two personalities can be just as influential when it comes to making wardrobe updates. According to the latest report from global fashion search platform Lyst, Prince William’s missus Middleton is one of the fashion world’s unparalleled influencers, generating thousands of web searches and causing all kinds of items to sell out fast.
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