“We believe that the power of clothing can be a force for good. By designing, making, and selling good clothing that is simple, of high quality and built to last, as well as by employing recycled materials, we can reduce the burden on the environment and make the world a better place,” says Hwee Lee, the newly-appointed sustainability senior director for Uniqlo Singapore.
Fashion’s buzzword “sustainability” is really starting to take off in a big way, with many high-end fashion houses rolling out greener initiatives to reduce their carbon footprint. What’s even more impressive is that larger retail chains such as Swedish brand H&M and Japanese casual wear label Uniqlo are also taking bigger steps to champion sustainability.
No stranger to the green movement, Uniqlo has been at the forefront of social and environmental sustainability for well over two decades. Unlike fast fashion labels, the Japanese apparel brand’s clothes, with their timeless designs, are meant to outlive trends by focussing on the customer’s needs for quality fabrics and workmanship. This simple philosophy has laid the foundation for all aspects of its business operations, especially in the employment of sustainable materials and using less resources in production processes.
To continue reading our premium articles,
Upgrade your subscription to as low as $8.33/month to gain unlimited access to ALL of our premium articles!
Have an account? Sign In
