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Luxury appeal

Samantha Chiew
Samantha Chiew • 4 min read
Luxury appeal
Branded goods at a discount? Sign up with OnTheList!
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Everyone loves a good sale and discounts every now and then, especially with the gifting season approaching. Luckily, OnTheList is here to bring us good deals on several luxury brands.

Connecting fashion and lifestyle brands to its member shoppers, OnTheList — the pioneering concept of “members-only flash sales” — is set to revolutionise the luxury retail landscape in Asia. By working with international premium brands, fashion aficionados in Singapore can now enjoy accessible luxury at their fingertips with exclusive access to luxury brands at discounted prices.

Expect to see big names like Balenciaga, Salvatore Ferragamo, Tory Burch, Montblanc and more at OnTheList. But be sure to keep your eye on when and how long the flash sales are happening.

OnTheList was founded by husband-and-wife duo Delphine Lefay and Diego Dultzin Lacoste, both of whom share a deep passion for fashion, luxury and good deals. The idea for OnTheList came to the couple while they were working in Hong Kong’s retail industry back in 2016. Being at the forefront of a fast-paced fashion industry, they realised there was an absence of options for distributors and brands to clear old inventory occupying valuable warehouse space. As a result of the overproduction and excess inventory, products are either destroyed or incinerated.

As part of a quiet revolution to the widely-known fashion problem, OnTheList has decided to provide an environmentally and financially sustainable option for brands to clear end-of-season items without compromising brand value, one flash sale event at a time.

With OnTheList acting as the middleman between members looking for good deals and brands looking to offload their past season products, the result is a win-win solution for all.

Although OnTheList only hosts member-only sales, the registration is free and it gives members access to authentic and quality products. It also promises to be the best deal in town: As a premium member for $200 a year, members will be able to access more perks, such as higher point rewards, a $30 birthday voucher as well as priority and early access to the sales.

OnTheList is celebrating its second anniversary in Singapore with the launch of its very first flagship showroom in the heart of Singapore’s CBD area at Raffles Place. Before its flagship store, OnTheList rented temporary spaces and hosted pop-up sales at different locations in Singapore before making Change Alley Mall its home.

Taking into consideration the same level of detail and care the brand has built over the years, every aspect of the showroom takes the commitment to sustainability leading these efforts. The environment of the new showroom is purposefully designed for longevity and ease of customisation. It features customisable capabilities with dedicated spaces for various purposes – from fashion and cosmetics to wine and lifestyle.

The showroom is open, modular and versatile, which can be used to hold regular flash sales or hosting events, such as staff sales, when necessary. On top of its discerning showroom experience, a knowledgeable and enthusiastic team of service consultants will be on hand to deliver expert information and advice to create the finest customer experience.

OnTheList has also partnered with “buy now, pay later” platform Atome to offer you a three-month instalment-free payment mode for your purchases, to alleviate some of your shopping worries.

On the new outlet, Lacoste says: “For the past few years, OnTheList has been a favourite go-to place for deals amongst many Singaporeans, and our new location at Raffles Place will surely become a destination for our members to mingle with other like-minded individuals while getting first dibs on the best deals in town.”

“With our growing membership base, we believe the market is ideal for our brand which sets the standard for providing consumers with the latest on-trend flash sales. We hope our new showroom will continue to offer customers a convenient and seamless shopping experience, and at the same time create an environment that highlights our brand heritage that allows consumers to deeply resonate and connect with us on a purposeful sustainable mission,” he adds.

ONTHELIST
Change Alley Mall
#02-20 Raffles Place
Singapore 048622

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