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Streetwear meets luxe

AFP Relaxnews
AFP Relaxnews • 7 min read

SINGAPORE (June 26): In fashion this week, Matthew Williams takes over Givenchy and cashmere production hit by border spats.

The American streetwear designer Matthew M. Williams was named on June 22 as the new head of aristocratic French fashion house Givenchy. The 34-year-old creator is the second US streetwear star to be given the reins of a major French luxury label, following his friend Virgil Abloh, who designs Louis Vuitton menswear.

Like Abloh, Chicago-born Williams first worked with the rapper Kanye West before going out on his own with his 1017 ALYX 9SM brand. Based in Italy, where Williams now lives, the brand has become so hot it got a name check alongside Nike in Canadian singer Drake’s new song “Toosie Side”.

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