She adds: “I think we all get to that point where we better understand who we are and how we want to present ourselves and how we don’t. I was going through this transition of self-reflection and aspired to find clothes that made me feel happy, but I couldn’t really find that or identify with luxury or fast fashion brands.”
The word “sustainable” can mean different things to different people. For UK-born Susannah Jaffer, it’s shopping more mindfully, in a curated and considered way, instead of mindlessly subscribing to fads and trends. It means appreciating the human effort behind our purchases, instead of hunting down cheap throwaway deals. To her, it’s better to have a few good pieces in your wardrobe to “wear to death” than owning lots of luxury items you may never even touch.
“Growing up in the UK, I was exposed to a very sophisticated retail market where high street brands and luxury labels were everywhere, including online platforms like ASOS. By my mid-20s, I outgrew all that and became less influenced by trends; instead I look for clothes that really made me feel good,” she says, dressed in a bright and cheery ikat wrap dress by Singapore label Wray Crafted.
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