Having been at the helm for over a decade, Magnusson has been instrumental in Acne Studios’ explosive growth with over 60 global stores and growing, including its first Singapore outlet at Marina Bay Sands, which opened on Dec 15. This new outpost marks the brand’s first-ever expansion into Southeast Asia as its international demand continues to grow. It also has three stores in Tokyo, two in Osaka, two in Sydney, two in Melbourne, four in Shanghai, three in Beijing, two in Shenzhen, and one in Chengdu, Nanjing, Hangzhou and Tianjin, respectively.
Without even trying (that hard, at least), this low-key Swedish luxury label has built a EUR300 million ($429 million) mini-fashion empire — up from EUR270 million in 2021 — retailing apparel that is the true definition of Scandi-cool and sold in stores that look like art galleries. Its evolution has been swift and striking, but rather than rest on its laurels, Acne Studios is now aiming for a yearly revenue of EUR500 million, says CEO Mattias Magnusson in an exclusive interview with Options.
The long-haired blonde joined the company in 2004, right out of university and became CEO in 2010. A self-professed non-fashion person, his style is understated and individualistic, just like the company he works for, which has been an industry disruptor long before the word even became trendy. We are blessed to be on his radar as Magnusson infamously only gives two to three interviews yearly.
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