The finer things in life: A conversation with DayAway founder Martha Waslen

DayAway is a platform that works closely with hotel partners to craft highly experiential daytime packages which are designed to inspire and recharge. Founder Martha Waslen says that her aim is to engage with the local community and fill up the pools, gyms, restaurants and bars through marketing channels

When last year’s “circuit breaker” was lifted, all Martha Waslen wanted to do was have some time alone with her family and a staycation was the only option available. They stayed at one of the leading hotels and she realised, while walking around the pool, she felt that it was such a shame that “all of this beautiful facility space was sitting empty. And at night, we could see the hotel and all the windows were dark,” she says.