Jahan Rezai, the co-founder of Jupiter 57

Jahan Rezai, the co-founder of Jupiter 57 on the joys of sharing Italian food and culinary traditions, the power of panettone and his idea of a perfect weekend

Options: It has been over two decades since establishing Jupiter 57 with your mother, Giuseppina Pravato. What have been some of the most memorable moments?
Jahan Rezai: My mother originally founded Jupiter 57 as a sole proprietorship, and I started helping out during my university years and more so after graduating, before eventually taking over a few years later and structuring the business. We have countless stories from our adventures over the years! In 2009, she received a Knighthood (Cavaliere dell’Ordine della Stella della Solidarietà Italiana) from the Italian President, which was a huge honour and a proud moment for our family. There’s a lot of blood, sweat and tears behind the scenes which people don’t see. Another memorable moment was when I presented a historic confectionery producer to my mother, and she was immediately ‘transported’ to a vivid childhood memory, bringing a tear to her eye. It was powerful, and I loved that moment of discovery. It showed me that brands and experiences can be carried within us for a long time.