It was for the last reason that Schmid was in Singapore and Options managed to get some face-time with him. He tells us that the reopening of the Singapore boutique holds a special meaning for him. He says: “This is not my first time [attending] the opening of this boutique as I officially opened this same [boutique] in 2012. Over time, we have changed our boutique concept and this concept is a lot more educational in many ways. You now see more of our history and technical abilities.”
SINGAPORE (Jan 17): The last quarter of 2019 was a very busy time for Wilhelm Schmid, CEO of A. Lange & Söhne. Within that short span of a few months, he launched the 25th anniversary edition of the Lange 1 watches; launched the Lange 1 Tourbillon “25th Anniversary” edition; introduced a new timepiece concept, Odysseus; and finally officiated at the reopening of the A. Lange & Söhne flagship boutique at ION Orchard after a three-month closure for renovation.
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