In 1954, this involvement in exploration led Rolex into a partnership with the National Geographic Society, which for over 130 years, has been making valuable contributions to exploration, science and conservation. Their first collaborative endeavour was one for the history books: Sir Edmund Hillary and Tenzing Norgay’s history-making ascent to Mount Everest, which was featured in an issue of National Geographic.
Perpetual Planet Expeditions by Rolex and National Geographic Society draw on insights from deep exploration missions to help scientists tackle the planet’s most pressing environmental challenges
Exploration has always been inextricably linked to Rolex throughout the brand’s history. As early as the 1930s, the brand’s founder Hans Wilsdorf began to test his watches using the world as a living laboratory. Rolex Oyster Perpetual watches have accompanied some of the world’s most notable pioneer explorers to the highest mountains and ocean depths, serving as precise, reliable tools for their missions.
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