The evolution of the James Bond franchise

Anandhi Gopinath
Anandhi Gopinath • 8 min read

On the occasion of the release of No Time to Die, the 27th James Bond flick, we take a look at how much the franchise has evolved and what we hope remains as is

Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig — if there is one thing that all James Bond films can be relied on for, right from Dr No in 1963 to the upcoming No Time to Die, it is the unchanging narrative of an impossibly handsome secret agent who spends the whole two hours of the movie making all the right moves. Protector of the British empire, loyal servant of the Queen and MI6 star asset — we all love watching a winner, and that is why we all love a bit of James Bond.

But the winds of change have been blowing in 007’s direction for a while now, and even the most die-hard fans are forced to admit that the franchise is not what anyone would call an accurate representation of reality as it continually falls back on all-too-familiar tropes of stereotypical villains and Bond girls who cannot seem to resist the secret agent’s cheesy come-on lines. The franchise continues to pack theatres with the release of each subsequent film and few characters are quite as iconic, but one often wonders whether there is an evolutionary direction that it might have missed out on.

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