The campaign, called The Magic of Hope, aims to demonstrate that hope is a powerful force of change and how the community can be an enabler by encouraging the giving of second chances this holiday season. Leveraging the key essence of the campaign, Geneco has curated 6 Inspirational Quotes of Hope that surround themes of second chances and fresh beginnings.
Geneco X Yellow Ribbon Project
This festive season, Geneco partners with the Yellow Ribbon Project for the first time, supporting Yellow Ribbon Bakery and distributing over 3,000 packets of Geneco X Yellow Ribbon exclusive Red Velvet and Almonds cookies to give ex-offenders a second chance in life and promote inclusivity.
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