In 2010, Lee opened her frozen yogurt business Sogurt at her first store in Bukit Timah. It is one of the pioneer froyo brands here, offering customers not just a tasty cold treat in Singapore’s hot weather, but allowing them to also customise their own dessert to their liking.
‘Love at first bite’ was what happened to Lee Li Ping when she had her first frozen yogurt — or froyo — while still a student in Los Angeles. She is now dedicating her life to the tasty treat
Lee Li Ping started her frozen yoghurt business right after she came back from the US, fresh out of university. “At first, I was wondering what all the hype was about, because a lot of people were lining up for it,” she remembers. “But when I first went to try it, I thought that it was actually pretty good. And since then, I just started going back every day.”
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