Holographic tags, microprinting and even radio beacons woven into fabric have been used by fashion labels for years to help establish the authenticity of their products. Apparel makers will spend US$6.15 billion ($8.3 billion) on anti-counterfeit technologies in 2017, according to London- based researcher Visiongain, but the anonymity of internet shopping and the growing popularity of second-hand dealers is making the war against fakes harder.
This gadget tells you whether your handbag is a fake
Distinguishing an authentic Louis Vuitton bag from a well-made fake is a subtle art that involves counting stitches, feeling the leather’s grain and poring over print patterns. A New York start-up says it has a technology that can spot counterfeits without the guesswork.
Entrupy’s solution is a handheld microscope camera that lets anyone with a smartphone check a luxury accessory within minutes. Since launching the service a year ago, the company says its accuracy has improved to better than 98% for 11 brands including Louis Vuitton, Chanel and Gucci.
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