Speaking on the pop-up’s theme, bulthaup’s owner and managing director Marc Eckert says the idea is to “create a space where people truly feel ‘at home’”. “People experience familiarity when they are surrounded by objects that bring them comfort — things they use regularly, often handle, or that hold personal significance. When these items are thoughtfully placed and visible, they contribute to creating the perfect ambiance in a space."
German kitchen manufacturer bulthaup has launched a pop-up in Singapore, showcasing its latest collection. The pop-up is the first in Asia, and runs from now till end-September at 22 Duxton Hill. Its central theme is “There Is No Kitchen”, a concept presented earlier this year at Eurocucina.
“We’re thrilled to be the first in Asia to present this extraordinary showcase,” says Karen Gonzago, marketing director of Madison & Associates Singapore, which represents bulthaup exclusively here. “This marks the beginning of an exciting journey for bulthaup, with many more innovative plans in store over the coming months.”
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