Three decades earlier, the family-run business owned by the Scheufeles set in motion the vision of one day having every Chopard creation made of 100% ethical gold. So began the bold and ambitious plan of vertically integrating Chopard’s production in-house, in order to attain full control of the entire manufacturing processes — including the sourcing and supply of gold used in all its products.
Chopard co-president Karl-Friedrich Scheufele tells of its interesting and complex journey in using 100% ethical gold in the production of all its jewellery and watches
SINGAPORE (Mar 18): The notion of sustainable luxury may be an oxymoron, but for Chopard, it’s a journey that began more than 30 years ago.
To continue reading our premium articles,
Upgrade your subscription to as low as $8.33/month to gain unlimited access to ALL of our premium articles!
Have an account? Sign In
