When we first meet Yasmin Tjoeng, founder of Singapore-born fine jewellery brand Maison Tjoeng, she is wearing a stunning gold and diamond bangle from her own collection — an understated yet elegant piece which seems plain at first glance, until you notice the pavé diamonds, set in 18K gold and in an Aztec-inspired pattern.
Up-and-coming fine jewellery designer Yasmin Tjoeng is not afraid of a challenge. When it comes to the world of luxury, it can be hard to compete with the established brand names but Tjoeng is not looking to compete — she is paving her own path and creating wearable art which she hopes will transcend generations.
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