MCM
The German luxury brand MCM breaks new ground with its innovative MCM Wearable Casa Collection. Designed by Atelier Biagetti and overseen by Maria Cristina Didero, this collection cleverly blends humour and creativity. It reimagines everyday objects, inviting them to step beyond their usual roles and whisking viewers into a new realm.
Founded in 1976 in Germany, MCM broke away from traditional luxury norms, becoming known as the bold newcomer. Originating in Munich’s vibrant 1970s culture, MCM crafted accessories and lifestyle goods that embodied innovation and luxury. Today, MCM maintains its pioneering spirit, constantly introducing fresh designs and embracing an innovative approach to pushing boundaries.
The MCM Wearable Casa Collection offers a fresh take on the spirit of the times, blending heritage with modern design influences. It presents objects seamlessly fitting into our futuristic lifestyles, using playful connections and intriguing visual contrasts.
The Salone Internazionale del Mobile is a prestigious trade fair in Milan known for its diverse range of furnishing offerings, celebrated for their aesthetic appeal and innovative advancements
At the Salone Internazionale del Mobile, companies and brands show their ingenuity, vision, innovation and sustainable excellence. This renowned event in Milan has recently evolved into a global platform encouraging inclusivity and dialogue within the creative furnishing industry.
Year after year, the trade fair strengthens its mission as an experimental hub and catalyst for collaboration, providing a space for networking and generating new business prospects. The exhibition features a diverse array of furniture and decor, from bedrooms to living and dining areas, from entrance corridors to outdoor spaces, setting the stage for a narrative that reflects the evolving dynamics of contemporary living.
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