At the opening of the Audi House of Progress Singapore, Markus also announced his departure as managing director of Audi Singapore, so we have a chat with him about how far the brand has come in Singapore.
Markus Schuster announces his departure as managing director of Audi Singapore during the opening of the Audi House of Progress Singapore
It's interesting when you consider how the strategic directions of the Teutonic triumvirate in Singapore have taken different paths. Mercedes-Benz has forged even stronger ties with its authorised distributor Cycle & Carriage, BMW has appointed two dealers and Audi has decided to tackle the market itself by adopting the agency model and setting up the Audi House of Progress Singapore brand experience centre.
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