BMW Eurokars Auto opens its BMW Flagship Centre alongside a revamped MINI Habitat along the Leng Kee Road car-belt for a complete Retail.Next experience
BMW Eurokars Auto has officially opened its BMW Eurokars Flagship Centre at 29 Leng Kee Road, alongside the revamped MINI Habitat at 27 Leng Kee Road.
This state-of-the-art Retail.Next flagship facility spans six levels, and offers an immersive journey into the world of BMW.
According to Jason Lim, managing director of BMW Eurokars Auto: “The BMW Eurokars Flagship Centre represents a pivotal transformation in automotive retail for Singapore. This state-of-the-art facility has been designed with precision to deliver an exceptional customer experience, showcasing the latest BMW models and offering personalised services at every touchpoint.”
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The flagship centre adds to BMW Eurokars' extensive presence in Singapore, alongside the BMW Eurokars Experience Centre (at 11 Kung Chong Rd) and the BMW Eurokars Fast Lane Service Centre (at 27A Tanjong Penjuru).
Charmain Kwee, group executive director of Eurokars Group, shared: "On a personal note, this building holds a special place in my heart. It has been the backdrop to countless memories — from running around the showroom as a child to spending weekends here withmy parents and celebrating milestone birthdays. This showroom is more than just a part of Eurokars’ history, but a part of mine too."
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The facility's grand opening also showcased the new 2 Series range, comprising BMW M2 and BMW M240i xDrive — compact, high-performance models that should be familiar to BMW enthusiasts.
The BMW Eurokars Flagship Centre embodies Eurokars Group's unwavering commitment to excellence, boasting a sophisticated showroom, modern office spaces and authorised service centres.
Renovation works began in the first quarter of 2024 and were completed within six months. The experience space spans approximately 3,258 sq m, with every detail designed to enhance the customer experience, from the expansive showroom to the elegantly appointed customer lounge.
Upon entering, visitors are greeted by a showcase of the latest BMW models, as well as the brand's range of electric vehicles.
The facility's ambience, music and lighting create a refined atmosphere, reflecting the exclusivity and luxury synonymous with BMW and the legendary Eurokars' hospitality.
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Throughout the different spaces can be found lush moss walls, a nice feature that embodies the brand's deep-rooted commitment to sustainability.
The facility's design ensures a seamless and personalised experience. The Service Reception, designed for both BMW and MINI vehicles, provides streamlined convenience. The Service Lounge offers tailored service, comfort and attention to detail. Private Service Discussion Rooms and the Emotional Virtual Experience (EVE) player enable customers to visualise and tailor their BMW to exact preferences.
The authorised service centres cater to both petrol and electric vehicles, positioning BMW Eurokars Auto for the growing demand for sustainable solutions. With EV-readiness, BMW Eurokars Auto ensures exceptional service for all customers.
"With the grand opening of our new BMW Eurokars Flagship Centre, we proudly present a space that embodies our unwavering commitment to delivering unmatched automotive luxury and pioneering innovation. We warmly invite all automotive enthusiasts and customers to immerse themselves in this groundbreaking facility and experience firsthand what the future of automotive retail truly looks like," concluded Kwee.
