What gives this series of Hermès Heritage exhibitions added gravitas is the fact that they are curated by Bruno Gaudichon, a name that would be familiar with museum-goers and art aficionados alike. Many know Gaudichon as the genius who transformed an ailing 1930s Art Deco bath house in Roubaix, once France’s poorest town, into a place of pilgrimage for all who love and appreciate art, history and, in a way, anthropology.
SINGAPORE (May 6): It is not enough today to merely indulge in the pleasure a luxury product affords — one must also gain an understanding of its history, its heritage… its raison d’etre. In the light of this, the house of Hermès has been orchestrating a periodic series of exhibitions that aim to do just that, via a beautiful and complete brand immersion that allows an open dialogue between the visitor and the maison, juxtaposing all the wealth of its archives with more contemporary offerings.
For beyond its products of infallible beauty and craftsmanship, Hermès also possesses that unique ability to fuse utility with elegance, to temper extreme luxury with wit and a sense of whimsy. In this spirit, a travelling exhibition titled Hermès Heritage, designed to give the privileged visitor a rare glimpse into the house’s history and jealously guarded objects from its archives, was first held in Shanghai in the autumn of 2017, with the theme of Harnessing the Roots, followed by Beverly Hills in Los Angeles. Happening almost concurrently with the Californian leg, however, was the unveiling of the second module of Hermès Heritage, this time taking the theme of In Motion.
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