“We were students back then. It was about 10 years ago. We had no idea that we would be doing business together. We probably didn’t even like each other because of our high testosterones, leading to our big egos. We were just focused on outdoing each other,” jests Tan, CEO of Yummy Bros.
This trio of gym buddies got together to start Yummy Bros to prove that clean eating can be really quite delicious
It all started in a gym. Gerald Tan, Ben Leu and Anson Lim never thought that they would one day be friends, much less business partners. Between legs day and cardio workouts, the trio were regulars at the gym who did not introduce themselves for a long time, only referring to one another as “bro”. Keeping to the “bro code”, they kept conversation short, throwing head nods to acknowledge one another’s presence and speaking only to share weights and equipment.
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