Chopard pays tribute to Cannes film festival with Red Carpet high jewellery collection

For the 76th Cannes Festival (May 16 to 27), Caroline Scheufele, Chopard’s co-president and artistic director, has once again surpassed herself in creating a remarkable collection. The 76-piece Haute Joaillerie collection seamlessly combines emotion, creativity, and technical excellence, all inspired by Scheufele’s love for travel and the artists she encounters.
Scheufele meticulously records her experiences in her diaries, drawing inspiration from her travels. Her inherent curiosity and open-mindedness towards the world fuel her boundless creativity. Whether it be architecture, painting, literature, dance, music, or cinema, every detail holds the potential to ignite her imagination and envision splendid adornments. As a passionate enthusiast of precious stones, her dreams take shape through her devotion to the craft.
This year’s collection showcases Scheufele’s view of all the beauty in this world, and it has provided her with an abundant source of inspiration to craft the Haute Joaillerie collections. By blending her artistic vision with the timeless jewellery-making expertise passed down through generations in the Chopard workshops, the Red Carpet Collection brings forth a myriad of emotions fit for the prestigious red carpet event.
Creating an Haute Joaillerie collection annually, comprising the exact number of jewellery masterpieces to match the festival’s latest edition, represents an incredible challenge that Chopard masterfully accomplishes year after year.
Each jewellery piece within the Red Carpet Collection is a testament to the talent and expertise of Maison’s artisans. They embody Scheufele’s creative spirit by exploring cutting-edge innovations, such as incorporating new materials like titanium and employing novel stone-cutting techniques.
From the initial design concept to the intricate craftsmanship — including goldwork and the mastery of precious stones — these artisans collaborate, breathing life into this collection. It symbolises the epitome of traditional jewellery-making savoir-faire, meticulously preserved through the ages, nurtured by a fresh perspective and an avant-garde spirit.