Local jeweller Lee Hwa caused quite a stir by appointing Mediacorp artiste Desmond Tan as its inaugural male brand ambassador, alongside the launch of a new collection. This strategic decision marks a new chapter for the brand.
The selection of Tan as Lee Hwa's first-ever brand ambassador signifies a turning point in the brand's development. This key announcement aligns with the brand's increasing momentum with ITALGOLD, a line of premium 916 Gold jewellery embodying the finest Italian craftsmanship.
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