“I knew I wanted to do something that’s more B2C (business-to-consumer). Style and shopping are the language of consumerism and something we can all understand. But why start with women’s fashion? Because it has a very wide and deep vertical which holds promise for the business side of things,” he says.
An investment banker by day and social entrepreneur by night, Tony K Tan is redefining the sustainable fashion landscape with his profits-for-purpose shopping app, Smthgood (short for Something Good), billed as the first of its kind in the Asia Pacific.
Sparked by self-reflection during the pandemic and spurred by his interest in understanding the macro trends and human psyche, Tan decided to revisit his pre-banking aspirations of social entrepreneurship that culminated in Smthgood, which launched this January.
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