Montblanc looks to new artistic director Marco Tomasetta to inject coolness into its leather goods

Montblanc has dominated the luxury writing instruments category for over a century with its well-crafted pens. Now, the German heritage Maison is turning its attention to contemporary leather goods to dust off its “old man” image of utilitarian briefcases with a more updated look worthy of the millennial and Gen Z consumer.

In 2021, the brand engaged accessories and leather goods connoisseur Marco Tomasetta, as its artistic director. Formerly from Prada, Fendi, Louis Vuitton, and most recently Givenchy, Tomasetta aims to elevate the look of Montblanc’s leather goods without losing its brand identity. The range should be revamped entirely in two years with a more elevated and consistent style.