In a bold creative rebellion, in-house textile designer Maija Isola challenged this notion and envisioned Unikko as an abstract flower representation, avoiding photorealistic renditions. In this defiance of established norms, she gave birth to a design showcasing large-scale asymmetrical poppies that would later evolve into a cultural phenomenon. Creative director Rebekka Bay shares the brand’s design philosophy: “A big part of Marimekko is the meeting of nature and architecture, which is translated into the product’s design and functionality. As much as prints are about bringing joy and beauty, we are also very pragmatic, utilitarian and functionality-focused. Our designs can be very considered but very bold at the same time.”
Certain patterns and prints can transcend time and cultural boundaries in the design and fashion world, becoming symbols of creativity and expression. One such timeless masterpiece is Marimekko’s Unikko print, which, as it celebrates its 60th anniversary this year, stands as a testament to the enduring power of innovative design.
Established in 1951 by Finnish entrepreneur Armi Ratia, Marimekko has a unique philosophy rejecting conventional floral prints. Ratia firmly believed that the genuine essence of a flower could not be captured through mere replication on fabric. Consequently, floral patterns were intentionally omitted from Marimekko collections.
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