Growing up in a family of gold jewellers from Malaysia, the idea of joining the business seemed the most obvious for Koo. Instead, she chose a different path and joined the corporate sector handling product development for Citibank and M1. “I loved my work in technology and it was great that we were creating things that would impact a greater audience,” says the NUS Computer Science major.
Amanda Koo was bitten by the entrepreneurial bug at a very young age. Her earliest memory of doing sales as a child was peddling upcycled Monopoly cards and bedazzled cardboard paper to her schoolmates.
As she grew older, she would sell everything from handmade crafts to clothes, nail polish, manuka honey and even Nokia phone covers (back when they were all the rage) at flea markets, all while pursuing her studies.
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