For the uninitiated, HeatTech is an innovative fabric made up of micron-sized fibres that capture the energy of water molecules emitted from the body and convert them into warmth while retaining heat. The invention aims to free customers from traditional bulky winter wear and allow them to fully enjoy dressing up for the season.
Dressing fashionably throughout colder months is arguably more difficult than dolling up in less frigid seasons. When the temperature drops below 10°C, most people will start wrapping themselves up in at least three layers of clothes if they want to leave the house comfortably. Layering certainly keeps you warm, but it can also make you look out of shape.
While apparel company Uniqlo, founded by Tadashi Yanai in 1949 in Yamaguchi, Japan, has been making clothes for men, women and children since its inception, it was not until 2003 that the brand started introducing its technologically impressive HeatTech line which took the fashion world by storm. The chairman, president and CEO of Uniqlo has always highlighted the brand’s commitment to making clothes with robustness, while providing a rich line-up of affordable apparel with timeless and functional designs.
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