During Milan Design Week, V-ZUG unfolds its vision and inspirations through a series of engaging events. At the Pinacoteca di Brera, the installation "Time and Matter," a collaboration between Elisa Ossino and HENRYTIMI, delves into the interplay between humanistic design and ancient materials, alongside the continual evolution of kitchen technology. This same theme serves as the muse for the new V-ZUG Studio at Piazza San Marco 4. To further explore this captivating subject, V-ZUG hosts the Monocle Talks, featuring some of the most visionary and forward-thinking minds of our time.
V-ZUG stands as Switzerland’s premier brand for household appliances, extending its reach to selected premium markets globally. With a heritage spanning 111 years, the company has consistently developed and manufactured kitchen and laundry appliances in Switzerland, complemented by comprehensive service offerings across all its markets.
Time and Matter | Sala della Passione, Pinacoteca di Brera
Humanistic design and technology in the kitchen.
Elisa Ossino unveils a distinctive installation born from a collaborative exploration with V-ZUG, delving into the evolving dynamics between human experiences, design, technology, and materials, in partnership with HENRYTIMI. Located in the Sala della Passione at Pinacoteca di Brera, the exhibition enriches the concept of humanistic design, where the intricacy of objects harmonizes with a quest to connect with the essence of materials. Ossino labels her aesthetic and formal investigation as 'techno-archaic'.
The installation embodies a tactile tension, showcased through the interplay between the mirrored surfaces of V-ZUG appliances, the meticulously sculpted stones, and the rugged textures of towering totems and monolithic structures. This symbiotic relationship between Elisa Ossino and HENRYTIMI, an artist renowned for elevating natural materials through sculpture, yields not only the installation but also a capsule collection of uniquely numbered artworks. This collection symbolizes the fusion of art and materiality, infusing technology with an ethereal essence that merges ancient wisdom with contemporary innovation. Complementing the installation is a captivating video crafted by visual artist Stefano Roveda.
Date & Opening Hours:
Monday 15 to Sunday 21 April, 10 a.m. to 7:30 p.m. Pinacoteca di Brera, Sala della Passione, via Brera 28, Milan
V-ZUG Studio Milano
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A new Milanese home for V-ZUG
Perched above Piazza San Marco in the heart of Brera, the newly unveiled V-ZUG Studio Milan marks the brand's inaugural flagship store in Italy. Crafted by acclaimed architect and interior designer Elisa Ossino, the studio beckons visitors to embark on a journey through an eloquent fusion of cutting-edge technology and organic materials. Its ambiance exudes a poetic simplicity, accentuated by bespoke artworks crafted by Elisa Ossino in collaboration with HENRYTIMI exclusively for this space.
Within the studio, a delicate equilibrium is struck between luminosity and depth, epitomizing both contemporary allure and timeless elegance. Soft hues inspired by V-ZUG's signature silver finishing, meticulously selected materials, and home-inspired accents complete the harmonious tableau. "For us, conveying a sense of hospitality was paramount," remarks Gabriel Castelló Pinyon, V-ZUG's Global Interior Art Director.
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Departing from the conventional showroom model, the studio transcends mere product exhibition, offering an immersive journey into the brand's lifestyle ethos. It cultivates an atmosphere of warmth and hospitality, inviting guests to feel at ease, as if they were in the comfort of their own homes. Similar to other V-ZUG Studios around the globe—including recent openings in Vienna, Berlin, Hamburg, and Sydney—the space embodies a minimalistic and sculptural aesthetic, drawing inspiration from Swiss design principles.
Date & Opening Hours:
Monday 15 to Sunday 21 April, 10 a.m. to 8 p.m. V-ZUG Studio Milan, Piazza San Marco 4
V-ZUG x Monocle Talks | Pinacoteca di Brera
Designing for timelessness. Human-centric design and technical innovation
Continuing its collaboration with the esteemed international publication, Monocle, V-ZUG presents a series of breakfast conversations that delve into fundamental and contemporary inquiries surrounding the concept of designing for timelessness. These discussions aim to navigate the delicate equilibrium between human-centric design principles and technological innovation.
Hosted at the Pinacoteca di Brera, Sala Lettura, Monocle's editorial director Tyler Brûlé, editor-in-chief Andrew Tuck, and design editor Nic Monisse will engage in dialogues with prominent figures from the design industry. Together, they will dissect the intricacies of crafting designs that endure beyond temporal trends while remaining attuned to the evolving needs of humanity.
Dates & Opening Hours (invitation only):
Monday 15, Tuesday 16 and Wednesday 17 April, 10 a.m. Pinacoteca di Brera, Sala Lettura, via Brera 28, Milan
Inspirations
The sixth issue of the magazine that explores pathways into the future
Introducing the sixth edition of "Inspirations," V-ZUG's corporate magazine conceived from the aspiration to diversify the company's perspectives. This milestone issue celebrates Switzerland, spotlighting esteemed figures such as acclaimed chefs Andreas Caminada and Tanja Grandits, renowned winemaker Marie-Thérèse Chappaz, and creative luminaries like Vittoria Matarrese, curator of the Bally Foundation, and Alexis Georgacopoulos, director of ECAL.
Cookbook
A menu to celebrate 111 years
In honor of its 111th anniversary, V-ZUG has curated a special menu inspired by Swiss heritage. This exclusive culinary experience has been collaboratively crafted by some of the most renowned chefs in Switzerland, including Silvio Germann, Zineb "Zizi" Hattab, Dominik Hartmann, Tanja Grandits, and Andreas Caminada.
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V-ZUG x Christopher Guy
At this year's EuroCucina, held as part of the Salone del Mobile 2024, V-ZUG proudly joins forces with the esteemed luxury furniture brand, Christopher Guy, to redefine kitchen elegance. In an exciting collaboration, Christopher Guy unveils CG Cucina, an innovative initiative in kitchen design that seamlessly complements V-ZUG's commitment to unparalleled craftsmanship and state-of-the-art functionality. Together, they aim to elevate the kitchen experience to unprecedented levels of sophistication and style.
Dates & Opening Hours (pass required):
Tuesday 16 to Sunday 21 April, 9.30 a.m. to 6:30 p.m.
Pavilion 2 Stand B27 BIS, Fiera Milano, Strada Statale, Sempione 28, 20017 Milan
Mobile Cabinet 01
In partnership with the renowned furniture brand, Christopher Guy, V-ZUG presents a stunning mobile kitchen cabinet. Inspired by the reeded design found on the staircase wall of London's iconic Harrods, this cabinet boasts exquisite craftsmanship, accentuated by Christopher Guy's signature intricately carved knot handles. Designed to seamlessly integrate with V-ZUG's CombiSteamer V6000 45L Grand, the cabinet offers both elegance and functionality in perfect harmony.
Mobile Cabinet 02
In partnership with the esteemed furniture brand, Christopher Guy, V-ZUG presents an exquisite mobile kitchen cabinet. Inspired by the reeded design found on the staircase wall of London's iconic Harrods, this cabinet exudes elegance, complemented by Christopher Guy's signature intricately carved knot handles. Designed for seamless integration with V-ZUG's WineCooler V4000 90, CoffeeCenter V6000 45, and CombiSteamer V6000 45, it offers both sophisticated style and functional versatility.
